Broadcast TV & Radio Done Right.
Traditional Media Buying, Modern Strategy.
Mathis Prime Media negotiates smarter ad buys on your behalf—so your dollars go further on local TV and radio.
Who we are
Mathis Prime Media is a media buying agency focused on traditional advertising—specifically broadcast TV and terrestrial radio. We simplify the buying process, negotiate stronger placements, and maximize your ad spend with Nielsen-backed strategy and no fluff.
100+
Media Buys Closed
Strategic TV and radio placements executed across multiple U.S. DMAs.
$2M+
Ad Spend Negotiated
Helping you stretch every dollar further with better CPP and smarter placements.
18%
Average Value Added
Compared to direct buys, clients typically gain 15–35% more reach for same spend.
Our services
What we can do for you
Mathis Prime Media helps businesses make smarter, more profitable radio and TV buys. From data-backed planning to direct station negotiation, we simplify the process and stretch your budget further—no fluff, just strategy.
Rate Negotiation
Nielsen Reporting & Analysis
Market Strategy & Planning
AI Spot & Rate Optimization
Media Buying & Placement
We handle every step of your traditional advertising buy—researching your market, negotiating rates with top stations, and ensuring your ads land where they’ll perform best.
Direct negotiation with up to 5 local stations
Nielsen-backed audience analysis
Cost-per-point (CPP) benchmarking
Better placement by daypart and programming
AI-powered schedule optimization
Case Studies
Our latest work of successful projects
Case Study #1: Home Services – Knoxville, TN
The Goal: Improve weekday radio reach among homeowners without increasing budget.
The Strategy: Used the Market Mover plan to analyze 3 competing stations. Identified better value in midday and afternoon slots using Nielsen data and AI-powered CPP comparison. Negotiated with two stations to create competition.
The Outcome:
✔ 24% increase in total reach
✔ 17% reduction in cost-per-point
✔ Premium daypart placements secured without upsell pressure
Case Study #2: Auto Dealer – Wichita, KS
The Goal: Boost exposure for a holiday sales event using radio without relying on the station’s standard rate card.
The Strategy: Through the Signal Starter plan, negotiated directly with a leading station. Used Nielsen ratings to challenge inflated pricing and restructured the spot schedule to improve reach among target demos.
The Outcome:
✔ Secured 2x more prime-time spots for the same spend
✔ Avoided nearly $1,200 in inflated costs
✔ Realigned ads to match peak listening patterns
Case Study #3: Law Firm – Shreveport, LA
The Goal: Launch a multi-station campaign and measure true value across different formats.
The Strategy: Leveraged the Dominant Signal plan to analyze 5 local stations using Nielsen data and AI spot optimization. Identified a talk-format station with high demo alignment but low competition.
The Outcome:
✔ 35% more reach per dollar vs. station-recommended plan
✔ Daypart and demo alignment improved by 40%
✔ Client retained placement strategy for future campaigns
Pricing Plans
Affordable Pricing
We’re a team of strategists working globally with the largest brands, we believe that progress only happens when you refuse to play things safe. We combine ideas and behaviors.
Signal Starter
For businesses testing the waters — one station, no guesswork.
FREE
Service Includes:
Rate negotiation with 1 local station
Nielsen snapshot report
AI-powered spot audit
100% free
We’ll negotiate with one station on your behalf, using Nielsen data and AI tools to make sure you’re getting a fair rate and schedule.
Market Mover
Maximize leverage by comparing three stations — even if you’re only buying one.
$499
Service Includes:
Negotiation with up to 3 stations
Comparative Nielsen audience
AI-assisted rate optimization
Typically gains 15% more reach
Perfect for advertisers serious about getting value. We analyze three stations in your market, negotiate with each, and help you choose the highest-ROI option.
Dominant Signal
Own your market with a five-station deep dive and elite placement strategy.
$999
Service Includes:
Negotiation with up to 5 stations
Full Nielsen trend report
AI-powered CPP analyzer
Creative placement strategy
Custom spend allocation plan
Typically gains 20% more reach
Small businesses or startups looking to establish their online presence.
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